Our Story

As a student, creator, and learner, I have always found growth in balance. But through my journey — in study livestreams, user interviews, and personal conversations — I kept hearing the same thing:

“I'm exhausted. I want to do well, but I don’t want to lose myself in the process.”

This is why I created StudyPuff. We stand for Cozy Productivity. A lifestyle that honors your goals and your well-being equally. It is for the ones pulling late-night study sessions, the ones battling ADHD or burnout, and everyone who is learning to pace their ambition with self-compassion.

We believe real productivity does not come from a constant hustle. It comes from focus, reflection, rest. And yes, a cozy crewneck can help too.

Our products are cozy reminders to rest and reset. They are here to support your lifestyle. Not just your workload.

While our clothes and stickers bring comfort, we are also working on something deeper: a research-based productivity app designed to help students focus better, manage their energy, and protect their mental health.

Because productivity is not just about doing more. It is about doing what matters, sustainably.

Our Mission

Our mission is to turn the idea of cozy productivity into a movement. One that uplifts, unites, and empowers students. We are doing this through thoughtful collaborations with small creators, fellow students and sustainable practices that align with our values.

For example, our Baby Steps sticker collection was co-designed with Janneke from Studio Jannemans, and our cross-stitch crewnecks are handmade by Vina from @Visvin_. Every purchase supports not just us, but a whole ecosystem of creative and passionate small business owners.

It is also the reason why we are developing a research-based productivity app tailored to your student lifestyle. Through interviews with students, surveys, and lived experience, we are building a tool designed to support focus, mental well-being, and balance. So you can get the most out of your student life.

Sustainability matters to us, too. While we’re not perfect yet, we’re actively working toward it. Reusing packaging, limiting plastic, and exploring ways to bring more of our process in-house with ethical, earth-conscious choices.

Because how we create matters just as much as what we create.